Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting business in 2007, Aisling worked as Head of Marketing in CR2 in Dublin and Dubai. She was responsible for redesigning CR2’s Internet site and increased unique visitors by 400%. She increased press coverage by 250% as well as relaunching the customer newsletter and increasing circulation by 50%. Attendees to the 2006 User Group also doubled over the previous year.

Prior to CR2, Aisling worked as Marketing Manager in Sabre Holdings in Dublin. She was responsible for the international marketing of Sabre’s Point of Sale solutions including its Internet Booking Engine (IBE). During her time at Sabre, European IBE customers grew from 1 to 90, and US customers from 100 to 2000 in just 18 months.

Before Sabre, Aisling was based in Belgium and the UK and spent 6 years in Supply Chain Management software working for US companies i2 and AspenTech. She was the first marketing employee in i2 Europe and was influential in i2 becoming a brand leader within the European manufacturing industry. In AspenTech she was responsible for the marketing launch of the company into the Supply Chain arena. Aisling started out her IT career in BT (British Telecom) in London, where she spent more than 7 years in marketing.

Aisling Foley has a diploma from the Chartered Institute of Marketing in the UK.